Designer by trade, writer at heart.
Oakland, California | joli.barretta@gmail.com
Work
I spent the last 6 years helping Instagram close the gap with TikTok—first in feed consumption, and then in reel and post creation.
I defined the language system across the end-to-end creation experience. And named everything from filters to fonts.
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I founded the product content strategy team at an international startup.
We did it all: UI copy, IA, content standards, voice identity, help center, etc.